Whispering Angel Named Official Rosé Partner of Formula 1

Formula 1 has further cemented its position as a global luxury and lifestyle platform by announcing a new commercial partnership, designating Whispering Angel as the Official Rosé of the sport. This collaboration sees the renowned wine brand integrate more deeply into the Formula 1 experience, particularly within its premium hospitality offerings. The move is a significant development stemming from the landmark 10-year deal struck between Formula 1 and LVMH, the world's leading luxury group. Whispering Angel joins other prestigious LVMH brands already partnered with F1, including Moët & Chandon Champagne and Belvedere Vodka, underscoring a strategic alignment between the pinnacle of motorsport and high-end consumer goods. While Whispering Angel has been a familiar presence within F1's Paddock Club hospitality spaces for approximately fifteen years, this new official status elevates the relationship. It signifies a deeper commercial and experiential commitment, promising enhanced brand visibility and activation across key race weekends on the F1 calendar. Formula 1's Chief Commercial Officer highlighted the partnership as another pivotal moment in the collaboration with LVMH. The synergy between Formula 1's status as a leading global sport and Whispering Angel's reputation for sophistication and excellence was emphasized as a driving force behind the agreement. The objective is to collaboratively deliver exceptional experiences for fans and guests, further solidifying Formula 1's standing as a standard-bearer for luxury within the sports and entertainment landscape. The integration of Whispering Angel has already been successfully showcased at recent Grands Prix, including events in Miami, Imola, Monaco, and Barcelona, where guests in premium areas had access to the product. Looking ahead, the partnership is set to extend its presence to many of the remaining races this season. Planned activations are scheduled for high-profile events such as the British Grand Prix at Silverstone, the Belgian Grand Prix at Spa, races in Budapest, Zandvoort, Monza, Singapore, Austin, Mexico City, São Paulo, and the season finale in Las Vegas. From the perspective of Whispering Angel, the official partnership represents a significant step in leveraging its existing association with Formula 1. The brand's founder noted the excitement in elevating their long-standing presence within the Paddock Club to an official capacity. This strategic alliance provides a powerful platform to reach Formula 1's affluent and global audience, aligning the brand with the speed, excitement, and premium environment of Grand Prix racing. The partnership reflects the broader commercial trajectory of Formula 1 under Liberty Media's ownership, which has increasingly focused on expanding the sport's appeal beyond core motorsport enthusiasts to embrace lifestyle, fashion, and luxury markets. Aligning with internationally recognized luxury brands like Whispering Angel is key to this strategy, enhancing the overall event experience and attracting new commercial opportunities. It underscores the evolving nature of F1 as a multifaceted global entertainment property where track action is complemented by premium off-track experiences and high-profile brand associations.