Formula 1 Seals Long-Term Partnership Extension with MSC Group Until 2030

Formula 1 has solidified a key commercial partnership by announcing a multi-year extension with The MSC Group's Cruise Division, encompassing MSC Cruises and Explora Journeys. The agreement ensures the cruise giant will continue as a Global Partner of the sport through the end of the 2030 season. The extension, revealed early at the recent Monaco Grand Prix weekend, marks a significant renewal of a collaboration that initially began in 2022. This early commitment underscores the strength of the relationship between F1 and MSC and signals confidence in the partnership's future success. Under the terms of the extended deal, MSC Cruises will retain significant presence within Formula 1, including title sponsorship of select Grands Prix, prominent trackside branding at events around the world, and extensive hospitality activations. Explora Journeys, the luxury lifestyle brand within the MSC Group's Cruise Division, will also feature prominently in signage packages at various race weekends, leveraging the global platform of F1 to reach a wide audience. Both Formula 1 and MSC have expressed a shared vision to enhance the fan experience through this partnership. They plan to collaborate on creating unique moments and activations for fans, both at race events and through related initiatives, aiming to build upon the foundation established since 2022. Stefano Domenicali, President and CEO of Formula 1, highlighted the shared passion for innovation, entertainment, travel, and exceptional experiences as the driving force behind the successful partnership and its early extension. He noted the elevated activation at the Monaco Grand Prix, where Explora Journeys hosted guests aboard EXPLORA II in Port Hercule, offering a prime viewing location for the iconic street race. Pierfrancesco Vago, Executive Chairman of The MSC Group's Cruise Division, echoed this sentiment, stating that the partnership has grown significantly over the past three years. He emphasized the shared dedication to excellence, innovation, and teamwork as fundamental to the collaboration, which aims to leave a lasting legacy for both industries. The extension through 2030 means F1 fans can expect continued integration of MSC Cruises and Explora Journeys experiences within the sport for many years to come. The continuation of this partnership reinforces Formula 1's robust commercial health and its ability to attract and retain major global brands looking to connect with its diverse and growing fanbase. The long-term commitment from MSC Group signifies the value they place on the F1 platform for global visibility and fan engagement.